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Islamabad;Serena Hotels, one of Pakistan\u2019s leading hospitality companies, is now the first Company in Pakistan\u00a0and the second hospitality company globally to obtain the Economic Dividends for Gender Equality (EDGE) Certification. As an EDGE certified company, Serena Hotels\u00a0is now part of a group of almost 200 companies that are paving the way for gender equality in their workforce across five continents and representing 24 different industries.<\/p>\n
EDGE is the leading global standard for gender equality, and the certification recognizes Serena Hotels\u2019 global commitments to creating a workplace where men and women are respected and have equal opportunities to thrive and grow professionally.<\/p>\n
Globally, women make up half of the workforce in the tourism sector but are over represented in low-rank jobs, often get underpaid and also carry out the bulk of unpaid work in small-scale family run tourism enterprises. In Pakistan these challenges are more severe as companies in the tourism sector operate in a culturally and legally conservative context for women.<\/p>\n
Social norms governing women\u2019s roles in families, their access to public spaces and about what are considered \u2018appropriate\u2019 professions for women prevent women from accessing education, trainings and resources to get jobs or to grow in their professions. As the only EDGE certified company in Pakistan and one of the few in the tourism sector globally, Serena Hotels Pakistan is leading the way towards gender equality in the workplace for companies in Pakistan as well as in the tourism sector worldwide.<\/p>\n
\u201cWomen make up\u00a012%\u00a0of our overall workforce despite many social and cultural challenges,\u201d said Aziz\u00a0Boolani, Serena Hotels\u2019 Chief Executive Officer. \u201cAs a leading hotel chain, Serena Hotels makes every effort to encourage women for their professional development for assuming higher positions including the leadership role.\u201d<\/p>\n
Additionally, a growing body of research now supports the\u00a0strong links\u00a0between gender equality\u00a0in private sector organizations\u00a0and increased profits, growth and innovation for companies that invest in closing gender gaps in their organization.<\/p>\n
As a responsible corporate body,\u00a0Serena Hotels has consistently focused on sustainability in their business practices.\u00a0In 2018, Serena Hotels was recognized as a top performer at the Employer of Choice for Gender Balance<\/em> awards organized by the International Finance Corporation for companies in the Pakistan Business Council.<\/p>\n Additionally,\u00a0several of Serena Hotels\u2019 initiatives focus on the empowerment of women\u00a0through capacity building and employment.<\/p>\n One such CSR initiative is\u00a0the\u00a0\u201cKarighar\u201d\u00a0program\u00a0launched by Serena Hotels, that\u00a0makes an impact by providing entrepreneurship training to various segments of women to\u00a0engender sustainable growth for their ventures and to\u00a0improve their quality of life\u00a0overall.<\/p>\n The EDGE assessment and certification process follows a strict and methodologically rigorous process and focuses on five key workplace areas: recruitment and promotion<\/em>, leadership development<\/em>, equal pay<\/em>, flexible work arrangements<\/em>, and overall company culture<\/em>.<\/p>\n The\u00a0assessment reviewed Serena Hotel\u2019s company statistics, HR policies and practices, and included a survey of the over 1800 strong workforce. Following in-depth interviews\u00a0and discussions, including with Serena Hotel\u2019s HR professionals, Serena Hotels\u00a0has developed a set of follow-up actions that will continue to promote gender parity\u00a0in their\u00a0workforce.<\/p>\n","protected":false},"excerpt":{"rendered":" Islamabad;Serena Hotels, one of Pakistan\u2019s leading hospitality companies, is now the first Company in Pakistan\u00a0and the second hospitality company globally to obtain the Economic Dividends for Gender Equality (EDGE) Certification. As an EDGE certified company, Serena Hotels\u00a0is now part of a group of almost 200 companies that are paving the way for gender equality in […]<\/p>\n","protected":false},"author":1,"featured_media":5571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,3,84],"tags":[183,182],"_links":{"self":[{"href":"https:\/\/pakistanintheworld.pk\/live\/wp-json\/wp\/v2\/posts\/5570"}],"collection":[{"href":"https:\/\/pakistanintheworld.pk\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistanintheworld.pk\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistanintheworld.pk\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistanintheworld.pk\/live\/wp-json\/wp\/v2\/comments?post=5570"}],"version-history":[{"count":2,"href":"https:\/\/pakistanintheworld.pk\/live\/wp-json\/wp\/v2\/posts\/5570\/revisions"}],"predecessor-version":[{"id":5573,"href":"https:\/\/pakistanintheworld.pk\/live\/wp-json\/wp\/v2\/posts\/5570\/revisions\/5573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistanintheworld.pk\/live\/wp-json\/wp\/v2\/media\/5571"}],"wp:attachment":[{"href":"https:\/\/pakistanintheworld.pk\/live\/wp-json\/wp\/v2\/media?parent=5570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistanintheworld.pk\/live\/wp-json\/wp\/v2\/categories?post=5570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistanintheworld.pk\/live\/wp-json\/wp\/v2\/tags?post=5570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}