All Set for the Biggest Lok Virsa Festival for First Time , Under the Management of Renown Artist as Incharg Minister from 3rd Nov 2023

Tazeen Akhtar

Culture and Heritage are the most precious assets of any nation thanks to which the nations are identified and recognized in highly and extremely diversified world. Pakistan having rich traditions and cultural heritage can attract big number of foreign tourists and investments as well. It also helps improve the image of any nation as how bright its past has been and how careful the people are about their identity.

Lok Virsa is holding annual festival to express the colorful culture, life style in our country side since long sustaining the real face of Pakistan and its provinces. This year again Lok Virsa  will hold the biggest folk fair in the history of the country from 3rd Nov 2023.

Executive Director of the National Institute of Folk and Traditional Heritage Malik Uzair Khan has shared with media that  effective steps will be taken to raise the prestige of Pakistan worldwide during the ten-day long fair. He mentioned that the Lok Virsa is for the artists and it would provide facilities to talented people.

Federal Caretaker Minister for Heritage Mr. Jamal Shah will brief the media about the preparations and details of the festival in a press conference two days earlier than the festival. Jamal Shah, himself a renown artist, having led the cultural institutes and departments of Pakistan is looking after the arrangements of the festival this year. This makes the hopes higher than the previous festivals for this year it will be different and better than the past events.

Until today, Lok Virsa administration is all set to present this soft and shining image of Pakistan to the world in shape of annual festival. A large number of folk artists have been invited from all provinces of Pakistan to perform in the festival.

The festival will have many stalls where the handicrafts of Pakistani country side will be displayed. Food stalls are also an attraction for the visitors. Cultural activities, shows, presentations are also part of the festival.

As we are covering the festival since long, we have observed the interest of foreign community of Islamabad especially from the diplomatic enclave , is increasing every year. The ambassadors and diplomats visit Lok Virsa with their families whenever the festival is on.

Malik Uzair Khan shared in an interview  that Effective steps will be taken to raise the prestige of Pakistan worldwide. The land of Pakistan is rich in ancient and great heritage, natural landscapes, tourism of religious and historical and ancient places, unique culture, fairs, delicious food, wonderful traditions, fine rituals, rare wildlife, colourful flowers and lush trees.Our country is a land of beautiful and diverse cultural colours and the ever-changing people here share the love.

The regional customs and cultural traditions of our country are the backbone of our society. The land of Punjab, Sindh, Balochistan, Khyber-Pakhtuhkhwa, Azad Kashmir and Gilgit-Baltistan is rich in storytelling, folk dialects and famous folklores.

The festival is expected to bring huge applaud and appreciation from inside and outside of country, from the citizens and the foreign community this year because this festival is being managed by an iconic artist Mr. Jamal Shah himself. The festival will for sure be a feather in the cap of caretaker government of Pakistan.