Innovative Makeup and Hair Styling Solutions Empowered by JUGNUS Brand
Islamabad : 16 Feb,2025 – In a landmark event held under the auspices of Italian educators, JUGNUS hosted a colorful launch ceremony in Islamabad to introduce Italian Absolute Hair and Beauty products to the Pakistani market.
The event was attended by prominent social, business, and political figures who were provided insights into the effectiveness and benefits of these high-end Italian beauty products.
The founder of the JUGNUS brand, renowned makeup and hair artist Jugnu, warmly welcomed the guests. In his address, he emphasized the crucial role that JUGNUS has played in modernizing makeup and hair styling trends in Pakistan.
He stated, “Through JUGNUS, we have successfully introduced contemporary styling techniques to Pakistan, setting new standards in the beauty industry.”
The event featured a special performance by a popular singer who entertained the attendees with a Punjabi Bhangra song, adding a lively touch to the occasion. In addition to this, a unique workshop was conducted, during which models were showcased using Italian Absolute Hair and Beauty products. The workshop demonstrated the superior quality and application techniques of these products, highlighting their versatility and effectiveness.
This event marked the official introduction of Italian Absolute Hair and Beauty products to Pakistan. A delegation of Italian experts, led by Mr. Ejaz, CEO of Italian Absolute Hair and Beauty Products, traveled to Pakistan specifically for this launch.
The delegation included Mr. Marco Calcagni, CEO of the beauty product brand Calcagni, Massimiliano Mazzoleni Ferracini, a professional color technician, Ms. Iza Ejaz, coordinator and translator, Operations Head Mr. Muneer Ahmed Bhatti, Sales Representative Ms. Bushra Kamran, and Event Organizer Mr. Arham Malik.
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During the event, the Italian delegation had the opportunity to introduce their high-quality products to the Pakistani market through the esteemed JUGNUS platform. Jugnu, the founder of the JUGNUS brand, along with his team, warmly received the delegation and offered their full support in conducting the workshop.
Among the team members who assisted with the event were Directors Mr. Aftab and Mehtab, Operations Head and Coordinator Ms. Maham, team member Ms. Yasmin, hair technicians Mubeen and Dilawar, and models Ms. Maryam, Ms. Adeha, and Ms. Naina.
The successful launch of Italian Absolute Hair and Beauty products in Pakistan marks a significant milestone in the country’s beauty and wellness industry, with JUGNUS paving the way for more innovative and high-quality international collaborations.










