China News Service Promoting Tourism of Pakistan | Deputy Director Visits Sites | Meets Officials in Islamabad

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Pakistan China Monitoring Desk Islamabad

The Deputy Director of the International Communication Department of China News Service (CNS) Ms Gaofei Wang has admired tourism potential sharing her experiences of travelling across Pakistan. She has appreciated the country’s remarkable landscapes, from northern mountains to traditional cities, cultural diversity and tourism resources, hospitality describing Pakistan as an underrated destination with immense tourism potential.

She is currently leading CNS initiatives to promote tourism and cultural reporting on Belt and Road countries, especially Pakistan from 27th Sep to 06th Oct. Ms. Gaofei Wang is on a multi-city familiarization and media exchange tour across Pakistan.

CNS is China’s second largest state-run news agency after Xinhua. She is a senior media and international communication specialist, frequently involved in China-Pakistan media cooperation and people-to-people exchanges. In Chinese media order her name is written as Wang Gaofei, in Western order as Gaofei Wang.

She also has academic links with the Communication University of China (CUC) in Beijing, which is China’s premier university for journalism, broadcasting and international communication — one of the institutions that provides talent and research support for CNS and other state media.

On the first day of her tour, Ms. Gaofei Wang visited the historic Khewra Salt Mine, renowned for its Himalayan pink salt and unique geological heritage. She later travelled to Kallar Kahar, where the Tourism Development Corporation of Punjab (TDCP) team warmly welcomed her and hosted lunch at the TDCP Resort.

She expressed gratitude for the warm hospitality and arrangements extended during her visit and conveyed her interest in expanding future cooperation in tourism, media and cultural exchanges.

On her visit to Pakistan Tourism Development Corporation (PTDC) Headquarters, Islamabad , she met with Managing Director Mr. Aftab ur Rehman Rana. The meeting focused on: Highlighting Pakistan’s Buddhist heritage and the legacy of Gandhara Civilization for Chinese tourists, Promoting familiarization trips for Chinese travel influencers, media and tour operators, Enhancing destination awareness in China’s outbound tourism market.

The meeting also explored opportunities to further strengthen tourism and media exchanges between Pakistan and China, enhance destination awareness, promote cultural understanding, and encourage greater tourist flows and people-to-people connectivity between the two countries.
As a gesture of friendship and appreciation, the Managing Director presented Ms. Wang with Salam Pakistan souvenirs and Chinese-language tourism publications, highlighting Pakistan’s commitment to welcoming Chinese visitors and promoting its diverse tourism experiences.
Through strategic international media engagement and collaboration, PTDC continues to showcase Pakistan’s tourism treasures to global audiences and build stronger bridges of tourism, culture and friendship between Pakistan and China.

Nihao! China – China’s Grand Canal Tourism Overseas Promotion Season 2024 has been officially launched in Pakistan

Visit to Associated Press of Pakistan (APP) Headquarters, Islamabad

Ms. Wang Gaofei visited the Associated Press of Pakistan (APP) the state news agency to discuss multi-lingual news operations and media cooperation.

She was received by Acting Managing Director  Ms. Sabeen Usman Khattak who briefed her on the agency’s professional operations, news services, and editorial network. Discussions focused on APP’s news output in English, Urdu, regional languages, and international languages like Chinese and Arabic.

Ms. Wang praised Pakistan’s culture, natural beauty, and people-to-people ties, noting that international media exchanges strengthen the shared narrative between Pakistan and China.

Exploring Famous Hill of Murree & Patriata

PTDC) in collaboration with TDCP organized a visit for Ms. Wang Gaofei to Murree and Patriata, experiencing some of Pakistan’s most popular hill station attractions.

TDCP Patriata Resort team warmly welcomed Ms. Wang and introduced her to a range of tourism facilities and experiences, including Glamping Pods, Tree Houses, Whispering Hills Resort, TDCP Huts & Chalets, Chairlift ride and Safari Train.

Ms. Wang appreciated the scenic landscape, hospitality and tourism facilities and highlighted the potential of Murree and Patriata to attract more visitors from the Chinese travel market.

Gandhara Sites Visit

Her tour includes visits to Gandhara heritage sites in Taxila, and cultural landmarks in Islamabad, as part of a broader effort to document Pakistan’s tourism resources for Chinese audiences. She toured the Jaulian Buddhist Monastery in Taxila to explore the region’s rich Gandhara heritage.

Purpose of the Visit

According to PTDC, her visit is part of: Strengthening tourism and media exchanges, enhancing cultural understanding and encouraging greater tourist flows and people-to-people connectivity between Pakistan and China. CNS and PTDC have agreed to continue strategic media engagement to showcase Pakistan to Chinese travelers — a market of over 100 million outbound tourists annually.

Pakistan in the World – March / April 2026