National Bank & Trek Pakistan Join Hands to Elevate Image of the Country

Islamabad: 30 Jan 2019-Federal Minister for Kashmir Affairs and Gilgit Baltistan Ali Amin Gandapur lauded the role of National Bank of Pakistan in elevating image and tourism of Pakistan. He said that the NBP’s efforts are part of the government’s strategy to promote positive image and tourism of Pakistan.

He stated this on Wednesday as Chief Guest at the signing ceremony of a MoU between the National Bank of Pakistan and Trek Pakistan to elevate image of Pakistan within the country and at international level. Karim Akram Khan, Group Head NBP Logistics, Adnan Afaq, Co-Creator of Pakistan Trek and others participated in this MoU signing ceremony that was arranged at the new regional office of NBP in Islamabad.

Federal Minister also pointed out that Tourism Police is being established to give security to the tourists that would help in promoting tourism and winning confidence of the tourists. He said that initially the Tourism Police is being started from Gilgit-Baltistan and later on it will be expanded to other parts of the country that have enormous potential of growth in tourism.

He said that the government would develop roads in tourists hot-spots in the country to attract more and more tourists. He pointed out that this year the number of tourists to KPK and Gilgit Baltistan will increase to two million because of initiatives being taken by the government to promote tourism in the country.

He also urged the NBP to offer financial assistance to people in GB who are engaged in promotion of tourism to enable them to earn money, promote tourism and economic activity as well.

Earlier, the Group Head of Logistics of NBP Karim Akram Khan said that the topmost priority of the President of National Bank of Pakistan Mr Tariq Jamal is to promote image of Pakistan in the country and abroad.

He said that concerted efforts should be made to show to beauty and positive image of Pakistan abroad. He said that people to people contact is essential to highlight the real image of Pakistan. He said that NBP is the largest public sector bank in Pakistan and it is geared to support the government’s initiatives to encourage in-ward tourism into the country. With its expansive outreach across the length of Pakistan and a management that is personally motivated to build a positive image of the country, National Bank is well positioned to provide support to such initiatives .

Meanwhile, Adnan Afaq, Co-Creator of the Pakistan Trek said that NBP and Route16 have signed a Memorandum of Understanding today to improve the global image of the country. Route16, under the banner of Pakistan Trek, is inviting students from world’s top universities to visit Pakistan to see the true culture, beauty here with the aim to change the narrative of the country.

He pointed out that Pakistan Trek has been able to provide an insider’s view to more than 100 students over the last three years. Through short-term visits to Pakistan, current and emerging thought leaders are exposes to a variety of experiences firsthand and provided the opportunity to cultivate last relationships with their Pakistani counterparts. Pakistan Trek allows the students to build an understanding of the geopolitical nature of the country and its trials and tribulations.