PESHAWAR: Director General , Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) Tashfeen Haider has said that an information desk would be established at the Bacha Khan International Airport to facilitate both domestic and international tourists.
“The desk would provide tourists arriving in Pakistan, especially those heading to the scenic places of Khyber Pakhtunkhwa with essential information and services regarding the province’s tourist destinations,” he said while speaking at the closing ceremony of the two-day training workshop for the tourism stakeholders held at the Nishtar Hall, Peshawar.
The official said that in this age of information technology, training in management information systems and digital marketing for tourism stakeholders and youth was the need of the hour.
He said that discussions would be held with airport authorities to set up the desk. “The world is moving rapidly towards artificial intelligence and digital marketing, and therefore it is essential to provide timely and valuable information to the tourists,” Tashfeen Haider added.
The training workshop provided guidance on business management information systems, including the issuance and renewal of online licenses for hotels, restaurants, rent-a-car services, and travel agencies. It also covered online booking facilities and enhancing digital capabilities to better serve the tourists.
Participants included students from various universities associated with tourism and hospitality sectors, vloggers, male and female professionals and stakeholders from hotels, restaurants, rent-a-car services and travel agencies.
KPCTA Director Admin and Finance Umar Arshad Khan, Manager Regulation Zeeshan Majeed, Deputy Manager Licensing Afrasiyab Khattak and Deputy Manager Hotel and Restaurants Shahid Raza, among other prominent personalities, were also present at the event.
Later, honourary certificates were distributed among the participants, who appreciated the initiative and the organisation of the training.
